Privacy Policy
This Privacy Policy explains how TheColoni, operating at thecoloni.com, collects, uses, discloses, and safeguards your information when you visit our website or submit a lead inquiry. By using our site, you agree to the practices described below.
1. Information We Collect
Contact & Identity Data: Name, phone number, and email address provided when completing our lead-generation form.
Property Preference Data: Information you voluntarily submit about intended transaction type (buy / rent / sell / property management), area zip, and timeline.
Marketing Consent: Your explicit opt-in consent to receive marketing and promotional messages from TheColoni.
Usage Data: IP address, browser type, pages viewed, referral source, and device information collected automatically via cookies and analytics tools.
Communications: Any messages, emails, or other communications you send to us.
2. How We Use Your Information
We use the personal information we collect to respond to your real estate inquiries and connect you with licensed agents, loan officers, or other relevant professionals.
We may deliver requested resources, including the DMV Buyer Toolkit PDF and grant eligibility information.
We may send marketing communications, promotional offers, and real estate updates, but only where you have provided express written consent.
We use information to improve our website, services, and lead-generation processes; comply with legal obligations, including TCPA, CAN-SPAM, CCPA, and applicable Maryland, DC, and Virginia regulations; prevent fraud; and protect the security of our platform.
3. TCPA Consent & Text Messaging
By submitting our form and checking the marketing consent box, you expressly consent, under the Telephone Consumer Protection Act (TCPA), to receive autodialed or pre-recorded calls and/or SMS/text messages from TheColoni and its affiliated real estate professionals at the phone number provided. Message and data rates may apply. Message frequency varies.
To opt out of text messages at any time, reply STOP to any message. For help, reply HELP or contact us at legal@thecoloni.com.
Consent is not a condition of purchasing any property, goods, or services.
4. Sharing of Your Information
Licensed Real Estate Agents & Loan Officers: We may share your information to fulfill your inquiry and match you with professionals serving the DMV market.
Service Providers: We may share information with third-party vendors, including CRM platforms, email marketing services, and analytics providers, that process data on our behalf under confidentiality agreements.
Legal Authorities: We may disclose information when required by law, subpoena, court order, or to protect the rights and safety of TheColoni or others.
Business Transfers: In connection with a merger, acquisition, or sale of assets, your data may be transferred to a successor entity.
We do not sell your personal information to third parties for their own marketing purposes.
5. Cookies & Tracking Technologies
We use cookies, web beacons, and similar tracking technologies to analyze site traffic, understand user behavior, and deliver relevant advertising, including retargeting via Meta Pixel and Google Ads. You may disable cookies through your browser settings, though some site features may not function properly as a result.
6. Your Rights & Choices
Depending on your state of residence, you may have the right to access the personal information we hold about you, request correction of inaccurate data, request deletion of your personal information, opt out of sale or sharing of personal information, and withdraw marketing consent at any time without affecting the lawfulness of prior processing.
To exercise any of these rights, contact us at legal@thecoloni.com. We will respond within 30 days.
7. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Lead and contact data is typically retained for up to 3 years unless you request deletion sooner.
8. Data Security
We implement industry-standard technical and organizational measures, including encryption and access controls, to protect your personal information. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
9. Children's Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe a minor has provided us with information, please contact legal@thecoloni.com and we will promptly delete it.
10. Third-Party Links
Our website may contain links to third-party websites, including lender portals and county grant program pages. We are not responsible for the privacy practices of those sites and encourage you to review their policies independently.
11. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the Effective Date at the top of this page. Continued use of our website after changes constitutes your acceptance of the revised policy.
12. Contact Us
Company: TheColoni
Website: thecoloni.com
Email: legal@thecoloni.com
Service Area: Washington, DC Metro Area (DMV)